Court Story Communications Founder Olivier Gibbons invites you to read and comment on his blog postings. The musings offer tips, comments and opinions about generating media exposure as part of an overall communications strategy.

Don’t Just Swing For The Fences

Written by Olivier Gibbons on October 25, 2010

Every firm would love to see a favorable profile show up in a local or national publication. Talk about a home run that can be used as a valuable marketing tool. Still, such profiles are few and far between.

The bread-and-butter for generating publicity is to market key individuals as experts in a particular field. So when news breaks and reporters need an objective viewpoint or perspective, they will turn to you to provide a reliable expert.

This requires keeping track of daily news events and anticipating when a reporter might need your expertise.